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Guides, case studies and best practices for creating and marketing 360 virtual tours.
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Found: 6
Publish your first 360° tour in 30 minutes
From one equirectangular panorama to a published, shareable tour with hotspots, a lead form, an embed code and analytics.
Shoot 360° panoramas without seams or colour jumps
Camera height, tripod setup, lighting and stitching settings that remove seams, ghosting and colour jumps from every 360° shoot.
Hotspots that turn tour visitors into leads
Where to place scene links, info panels, media and lead forms so a 360° tour collects contact details instead of losing them.
A hotel group's virtual tour lifted direct bookings 22%
How a mid-size hotel group rebuilt its 360° tour, found the drop-off scene and turned anonymous browsing into direct requests.
Embed a virtual tour on any website
The one-line iframe, the query parameters behind it, the postMessage API and the allow-list rules that keep an embed working.
Read your tour analytics and fix the drop-off
Opens, scene views, dwell time and hotspot clicks: how to read the report, find the weak scene in a tour and fix the drop-off.
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